You're Winning Everywhere.
Except the Mirror.
1:1 coaching for successful men whose body doesn't match the life they've built. Built around your real schedule, so it finally sticks.
Watch this first · ~4 minReal Results
I Know What It’s Like to Hate the Mirror, and Exactly How to Fix It.
I get it because I lived it. Growing up I hated my body. I got made fun of for it. At 16 I started lifting between my two soccer practices, and it became my escape: the thing that turned insecurity and self-hatred into real confidence. And that confidence bled into everything: how I showed up, what I believed I was capable of, who I became. That’s the whole reason I do this. For a successful man, getting shredded was never about the abs. It’s about becoming the guy who walks into every room like he owns it.
I’m not an influencer with an app. I grew up in it: bodybuilder parents, lifting since 16, a college soccer scholarship in Honolulu, marathons behind me, a biology degree, and ISSA certifications in both coaching and nutrition. But what actually gets my guys results is the opposite of what they expect: more food, not less; a system built around a busy life, not a perfect one; and obsessive attention to the details most coaches miss. It’s 1:1. I know your name, your schedule, and your goals, and I’m in it with you every week.
The proof: I took Paul, a restaurant owner, from skinny-fat to shredded in under six months. And Nathan dropped 60 lbs at 42, and he’s now doing muscle-ups.
You Know This Feeling.
Year after year, the scale creeps up, not a lot, just a little heavier each time. You're not fat. But you catch yourself thinking: this isn't who I am. My body doesn't match the life I've built.
You've wanted to be leaner for years. You just never actually knew how. A few random trips to the gym, no clue what you were doing, and nothing that ever stuck.
Part of you dreads walking into the gym. Like everyone's going to look and judge (they won't), and even if you went, you're not sure what to do once you're there. So you stay exactly where you are.
This was never about getting shredded to flex in the mirror. It's about your body matching your business, being the guy your wife can't take her eyes off, and having the energy to actually play with your kids after work.
It Was Never Your Effort.
You run a company. You lead people. You've proven you have discipline in every other part of your life. What you've never had is a system built for how you actually live (the travel, the client dinners, the 12-hour days), with someone watching the details and holding you to your own standard. Every plan you tried was built for a guy with nothing else going on. That's the difference between one more failed restart and the last time you ever have to start over.
Who This Is (and Isn't) For
This is for you if…
- You're successful in most areas of life, but your body has fallen behind
- You're busy (long days, travel, meals out) and need a plan that fits real life
- You want to understand what you're doing, not just follow a plan blindly
- You're ready to be coached and put in the work with someone in your corner
This is NOT for you if…
- You want a 30-day crash plan you'll abandon the moment it ends
- You're shopping for the cheapest option, not the one that works
- You won't be honest about your food, your steps, or your sleep
- You want to be handed a PDF and left alone
Client Success Stories
Real transformations from real men who stopped starting over
"The results I saw were incredible. I got my confidence back."Kegan
"My girlfriend loves the way I look, I get compliments, and I love taking my shirt off."Paul
"Brady's love, kindness and passion for helping others was very evident. You'll regret not working with him and changing your life."Nathan
What Clients Are Saying
"Just as I made these comments. i weighed myself. down to 227.5 lbs. 21 lbs! 😊 Tku again for pushing me and holding me accountable. you are a blessing."Jim Campos
"25 lbs... I didnt even notice the weight coming off"David West
"Brother, theres no better feeling than when the shirt sleeves are tight. thanks again for your help bro"Kyle Roe
"Its only been 3 weeks but i added progress photos and there is already a difference. thank you so much for your effort and thanks for keeping us motivated"Lucas Geuens
"Hey Brady, just wanted to drop a note and say thank you for everything youve done for me ill always be so grateful for you just dropping into my life and changing it, thanks brother happy thanksgiving"Nic Zarate
"I find true excitement in it again! Just grateful for how you laid the foundation of knowledge but also just the inspiration you carry"Jacob Turner
"Dude you are the man. Thank you so much for working out with me. Youve got an incredible thing goig, and im super grateful to have found ya. thanks again yo"Anthony Kearns
The BxFIT Blueprint™
We work 1-on-1 to build the body, and the identity, you've been after.
We start with your actual life: schedule, habits, history, and the environments that trip you up, not a generic questionnaire. The plan only works when it's built for the way you really live.
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Training is one hour. Food is the other 23. We build an approach around how you actually eat: restaurants, travel, long days, and the days at home where discipline usually slips. Your standards become what you'll actually hold.
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A program built for your schedule, your equipment, and your body, whether that's a gym, a hotel room, or bands on the road. Every session has a purpose. No wasted reps, no guesswork.
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Direct access to me via Slack. Weekly check-ins. And the mental side: recognizing your wins, quieting the self-doubt, and building real self-respect, because the results only stay permanent when the man does. The body follows the man.
Get Started →Stop Being the Only Thing
You Haven't Fixed Yet.
You've built the career, the family, the reputation. Your body is the last piece, and it's the one that changes how you show up for all of it. Apply now and let's build it.
Apply for 1:1 Coaching →Free consultation. No pressure. Limited spots each month.